MARKET TRENDS
Waymo’s scaling, Uber’s partnerships, and Tesla’s influence mark a new, pragmatic phase for U.S. autonomous mobility
2 Jan 2026

The US autonomous vehicle sector is moving out of long-running pilot programmes and into a phase of cautious commercial execution, with robotaxis emerging as the clearest sign of progress.
Waymo, owned by Alphabet, remains the most advanced operator. Its fully driverless, paid ride-hailing service runs in several US cities using a fleet of several hundred vehicles. By April 2025, the company was completing about 250,000 paid rides a week, a figure that rose to roughly 450,000 by late 2025, according to industry reports. No rival has deployed autonomous vehicles at a comparable scale in live traffic.
The expansion reflects a broader change in how success is measured. Technical demonstrations have given way to a focus on reliability, safety records and consumer trust, as well as the day-to-day costs of running fleets.
Partnerships are playing a larger role across the industry. Uber has chosen to work with multiple autonomy developers rather than build a single in-house system, allowing it to add autonomous options to its platform while limiting capital risk. The approach suggests that autonomy may develop as a service embedded in existing mobility networks, rather than as a standalone business.
Tesla continues to shape public expectations around self-driving technology, though its commercial position differs from that of robotaxi operators. While the company has promoted plans for a future robotaxi service, widespread fully driverless deployment remains subject to regulatory approval and further testing. For now, Tesla’s advanced driver assistance systems have familiarised millions of drivers with partial automation, supporting consumer acceptance even as timelines remain unclear.
Other manufacturers are pursuing more incremental paths. Rivian, for example, is focusing on semi-autonomous features offered through subscription software, aiming to build recurring revenue and collect driving data without operating driverless fleets.
Regulatory and economic pressures are becoming more prominent. Autonomous operations require heavy upfront investment, while city authorities are demanding clearer safety data and accountability. Customers, meanwhile, expect stable pricing and dependable service.
Autonomous vehicles still offer the prospect of lower long-term costs and safer roads. Whether early leaders can scale sustainably without straining capital or public trust will become clearer as limited commercial services continue to expand.
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